A common confusion for Facebook users is the difference between a Facebook Profile and a Facebook Business (or Fan) Page. The two are not the same, and both serve very different purposes.
A Facebook Profile is an account that is allocated against an individual, who can use it to network with friends and colleagues, and to share information with them.
It is designed to be a unique profile on the Facebook network for that one individual (duplicate accounts are not allowed under Facebook’s terms and conditions), and it is not meant to be used to represent a company, organisation or fictional character.
A Facebook Business or Fan Page is a page on Facebook created by an existing Facebook member to promote an interest, a company, an organisation, pets, pop groups, film stars and the like. These pages gather followers by existing Facebook users ‘liking’ the page in question, for which in return they will receive broadcasts from that page with varying degrees of frequency.
A Facebook Business Page can be authenticated as well by adding an address that is recognised by the Facebook system.
Confusion over Facebook Business Pages
Confusion between what is a Facebook Profile and what is a Facebook Business page is not helped by misuse of the network by other users. Many companies or organisations have actually set themselves up as an individual, which we have already established is against Facebook’s Ts &Cs. It’s also problematic in terms of managing the profile, as with a Business Page you can assign different Facebook users as authorised administrators for that page, whereas you can only have the one login for a Facebook Profile.
Luckily for such companies and organisations (who have inadvertently set themselves up as an individual profile rather than a company page), Facebook has set-up a mechanism by which the profile can be easily converted to a Company page, and that conversion also carries across that profile’s Facebook Friends by turning them into ‘Likes’ for the new page. One big drawback, however, is that the conversion wipes all the content from that Profile’s Timeline, and the new Page will have to be repopulated from scratch. It therefore pays dividends to set up your Facebook presence correctly in the first place.
Nick Lewis Communications can provide training in Facebook as well as offer professional management of Facebook Business pages feeds. To find out, please e-mail firstname.lastname@example.org or call 07970 839137.