Full Media Ltd provide award-winning online editorial and marketing solutions to small businesses. Based in Congleton, Cheshire, they provide proofreading, copywriting, web design, graphic design, video editing and animation services to companies throughout the UK and beyond.
Nick Lewis of Nick Lewis Communications has provided several guest blogs for Full Media Ltd over the last two years on social media and online marketing topics, and these articles are still relevant today. Please find below a complete list of Nick’s guest blogs for Full Media Ltd, with hyperlinks to the relevant articles:
Why Content Is Still King
With the vast plethora of online platforms now available to users, all of which are invariably free at the point of use, it is easy to see why marketers (professional and amateur alike) fixate on what social networks they should use and how often. This obsession is to the detriment of any marketing campaign because it detracts from getting right the bedrock of any marketer’s messaging: content.
Read the full article via: http://full-media.co.uk/why-content-is-still-king/
Is Social Media Free? Part 1: Before You Get To Social Networks
It is therefore natural for many to assume that ‘social media’ is free to use, and many businesses therefore conclude that a social media presence is cheap (if not cost-free) way of advertising their products and services. But is all this too good to be true? In many ways, it is.
Read the full article via: http://full-media.co.uk/is-social-media-free-part-1/
Is social media free? Part 2: Using the social networks
The common wisdom seems to be that it costs nothing to register with a social network and to successfully advertise on it. Register, populate your profile, befriend the right people, post your content and the viral marketing fairies will do your work for you, saving you hundreds of pounds in traditional marketing costs. If only it really were that simple, or that cheap.
Read the full article via: http://full-media.co.uk/is-social-media-free-part-2/
What makes a bad advert?
In any argument about quality, ‘good’ and ‘bad’ are subjective terms depending on the participants, and this is particularly true when it comes to advertising of any description. In the truest and purest sense, a bad advert is one that does not lead to an increase of sales or use of the product or service that it’s advertising; a good advert is one that does.
Read the full article via: http://full-media.co.uk/what-makes-a-bad-advert/
Social Media Tools: SocialBro
SocialBro is an online platform that allows you to analyse in great detail your connections on Twitter as well as offering analytics of your own performance on the network. You can add multiple Twitter accounts to one SocialBro account, and you can tweet from SocialBro itself as well as manage other functionality that you associate with Twitter.
Read the full article via: http://full-media.co.uk/social-media-tools-socialbro/
Social Media Tools: Hootsuite
Hootsuite is a third-party online application that allows you to post to all of your social media channels from one dashboard, and from which you can view and interact with what others have posted. Hootsuite can be accessed via a web browser on any device connected to the internet. It can also be accessed through dedicated apps for the various mobile operating systems.
Read the full article via: http://full-media.co.uk/social-media-tools-hootsuite/
Aside from Nick Lewis’ articles, Nick Jones, Managing Director of Full Media Ltd, also blogs regularly on the Full Media site, and his articles are always worth reading. In addition, he has written two very good guest articles for Nick Lewis Communications; one on the EU Cookie Law and another on why you should choose WordPress as a platform for your website or blog.
Nick Lewis Communications can provide training in social media marketing as well as offer professional management of social media feeds. To find out, please e-mail firstname.lastname@example.org or call 07970 839137.