Far too often, I find that I am my own worst enemy. Not to be cliché, but it’s true. My professional and personal problems are usually the result of some type of oversight on my own part. Problems are a fact of human nature, which means they’re a fact of social media.
In a previous article, 8 Things To Consider Before You Embark On Social Media Marketing, I highlighted many important points for people to consider before they started using social media professionally, but the most important question I asked in that article was, and remains, “What are you hoping to achieve with your social media marketing?” It […]
Considering how many of us in the UK have at least one social media profile, it seems that we all have some sort of relationship with it. Whether we use it for work or pleasure or even if we try to avoid it like the plague – social media is unavoidable. Whichever side of that […]
It’s easy to rush headlong into things with a burst of enthusiasm that you will not be able to sustain. Having worked in marketing environments for most of my professional life, I’ve seen fads come and go and one wonders whether the majority of them were worth the time and effort. Social media marketing, however, […]
If a company, an organisation or an individual cannot be bothered to ascertain who they’re sending information to, I doubt that information will be of particular interest or relevance to the recipient. Anonymously addressed emails are the digital equivalent of the junk mail that accumulates on my doormat most weeks, unread fodder for the recycling services of Bridgend Borough Council.
It’s very important to give some thought to what you tweet, and not just treat Twitter as a throwaway adjunct to your other marketing activities. Here are 7 different things that I believe help go towards making an individual tweet a useful part of your wider marketing strategy…