Considering how many of us in the UK have at least one social media profile, it seems that we all have some sort of relationship with it. Whether we use it for work or pleasure or even if we try to avoid it like the plague – social media is unavoidable. Whichever side of that […]
It’s easy to rush headlong into things with a burst of enthusiasm that you will not be able to sustain. Having worked in marketing environments for most of my professional life, I’ve seen fads come and go and one wonders whether the majority of them were worth the time and effort. Social media marketing, however, […]
If a company, an organisation or an individual cannot be bothered to ascertain who they’re sending information to, I doubt that information will be of particular interest or relevance to the recipient. Anonymously addressed emails are the digital equivalent of the junk mail that accumulates on my doormat most weeks, unread fodder for the recycling services of Bridgend Borough Council.
It’s very important to give some thought to what you tweet, and not just treat Twitter as a throwaway adjunct to your other marketing activities. Here are 7 different things that I believe help go towards making an individual tweet a useful part of your wider marketing strategy…
Indicating the authorship of content on Twitter is not just good manners or an altruistic gesture; it can also lead to greater engagement and increased profile for your own Twitter account. But how do you actually credit the authorship of others’ content on Twitter?
Even though it has never been as ubiquitous in contemporary culture or modern media as right now, there are some indications out there that we may bear witness to the death of the hashtag in the near future.