8 Things To Consider Before You Embark On Social Media Marketing

Posted by on Jun 6, 2016 in Facebook, Google Plus, LinkedIn, Social Media, Twitter | 0 comments

It’s easy to rush headlong into things with a burst of enthusiasm that you will not be able to sustain. Having worked in marketing environments for most of my professional life, I’ve seen fads come and go and one wonders whether the majority of them were worth the time and effort. Social media marketing, however, […]

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“Say My Name”: Why Using People’s Names In Online Marketing Is So Important

Posted by on Mar 7, 2016 in Blog, Blogging, Facebook, Google Plus, LinkedIn, Marketing, Social Media, Twitter | 0 comments

If a company, an organisation or an individual cannot be bothered to ascertain who they’re sending information to, I doubt that information will be of particular interest or relevance to the recipient. Anonymously addressed emails are the digital equivalent of the junk mail that accumulates on my doormat most weeks, unread fodder for the recycling services of Bridgend Borough Council.

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