What Are You Hoping To Achieve With Your Social Media Marketing?

Posted by on Sep 19, 2016 in Blog | 2 comments

In a previous article, 8 Things To Consider Before You Embark On Social Media Marketing, I highlighted many important points for people to consider before they started using social media professionally, but the most important question I asked in that article was, and remains, “What are you hoping to achieve with your social media marketing?” It […]

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“Say My Name”: Why Using People’s Names In Online Marketing Is So Important

Posted by on Mar 7, 2016 in Blog | 0 comments

If a company, an organisation or an individual cannot be bothered to ascertain who they’re sending information to, I doubt that information will be of particular interest or relevance to the recipient. Anonymously addressed emails are the digital equivalent of the junk mail that accumulates on my doormat most weeks, unread fodder for the recycling services of Bridgend Borough Council.

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7 Things That Make For A Good Tweet On Twitter

Posted by on May 28, 2014 in Blog | 2 comments

It’s very important to give some thought to what you tweet, and not just treat Twitter as a throwaway adjunct to your other marketing activities. Here are 7 different things that I believe help go towards making an individual tweet a useful part of your wider marketing strategy…

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