We are into the second half of our series on 20 things you need to know about social media. This time covering numbers 11-15. If you haven’t yet read Part 1 or Part 2, then you should do so now!
Far too often, I find that I am my own worst enemy. Not to be cliché, but it’s true. My professional and personal problems are usually the result of some type of oversight on my own part. Problems are a fact of human nature, which means they’re a fact of social media.
In a previous article, 8 Things To Consider Before You Embark On Social Media Marketing, I highlighted many important points for people to consider before they started using social media professionally, but the most important question I asked in that article was, and remains, “What are you hoping to achieve with your social media marketing?” It […]
Social media is like a sand dune: the landscape changes constantly. The wind changes direction and suddenly you have different social media platforms with different capabilities and different ways of engaging with your audience. In social media, the pace of change is relentless. My point is, evolution in social media is frequent and it usually […]
Considering how many of us in the UK have at least one social media profile, it seems that we all have some sort of relationship with it. Whether we use it for work or pleasure or even if we try to avoid it like the plague – social media is unavoidable. Whichever side of that […]
It’s easy to rush headlong into things with a burst of enthusiasm that you will not be able to sustain. Having worked in marketing environments for most of my professional life, I’ve seen fads come and go and one wonders whether the majority of them were worth the time and effort. Social media marketing, however, […]