In a previous article, 8 Things To Consider Before You Embark On Social Media Marketing, I highlighted many important points for people to consider before they started using social media professionally, but the most important question I asked in that article was, and remains, “What are you hoping to achieve with your social media marketing?” It […]
Considering how many of us in the UK have at least one social media profile, it seems that we all have some sort of relationship with it. Whether we use it for work or pleasure or even if we try to avoid it like the plague – social media is unavoidable. Whichever side of that […]
It’s easy to rush headlong into things with a burst of enthusiasm that you will not be able to sustain. Having worked in marketing environments for most of my professional life, I’ve seen fads come and go and one wonders whether the majority of them were worth the time and effort. Social media marketing, however, […]
If a company, an organisation or an individual cannot be bothered to ascertain who they’re sending information to, I doubt that information will be of particular interest or relevance to the recipient. Anonymously addressed emails are the digital equivalent of the junk mail that accumulates on my doormat most weeks, unread fodder for the recycling services of Bridgend Borough Council.
Individuals and companies are already on Twitter and have Facebook Company Pages, so why should they bother with LinkedIn as well? There are many reasons…
LinkedIn is a social network that is used predominantly by business people for professional networking. The site is a modern equivalent of a rolodex, a useful way to manage & interact with connections. LinkedIn also acts as an online CV (onto which can be added recommendations by other LinkedIn users) and users can interact with […]