A personal branding statement is a short sentence statement that clearly tells people who you are, what you do best, your skills and what you enjoy. A strong personal brand will make you stand out from the crowd in a competitive marketplace, whatever your niche, and should be appealing enough that people want to connect with you. Social media is a major key to managing your brand online, and should be the backbone for your personal branding strategy. This article takes a look at what steps you need to follow to create and maintain a strong personal brand on social media.

If you have not run your legal checks, and if you don’t consider the legal position before you commit to and promote a brand, you could find yourself in a spot of difficulty down the line, and in a worst case scenario be the subject of a legal action.

Facebook are changing the way that things appear in your newsfeed, and the chances are high that you didn’t even know it was happening or what it means for you and your business.

People will engage with what appeals to them, they will not engage with heavy handed sales content over and over again. Continually bombarding your audience about your product, your event, your work etc. means that they will stop listening to you altogether, because you are not talking to them – you’re shouting about yourself at the top of your voice into a vast space with thousands of other people doing the exact same thing.

There are two ways to stream via YouTube. YouTube Live is a service for larger conferences and events or you can use Google Hangouts on Air, this is made for smaller gatherings. Both options stream live and the video remains on the channel, helping your search engine optimisation.

“But hadn’t I already joined them? Already gone over to the dark side? I was trying to grow my business using social media, just as they were. Who was I to look down my nose?”