Welcome to the final instalment of our series covering 20 things you need to know about social, media. If you haven’t had a chance to check out Part 1, Part 2 or Part 3 of this series, you should definitely do so before reading on! The diminishing of traditional marketing methods is upon us. I […]
In a previous article, 8 Things To Consider Before You Embark On Social Media Marketing, I highlighted many important points for people to consider before they started using social media professionally, but the most important question I asked in that article was, and remains, “What are you hoping to achieve with your social media marketing?” It […]
It’s easy to rush headlong into things with a burst of enthusiasm that you will not be able to sustain. Having worked in marketing environments for most of my professional life, I’ve seen fads come and go and one wonders whether the majority of them were worth the time and effort. Social media marketing, however, […]
If a company, an organisation or an individual cannot be bothered to ascertain who they’re sending information to, I doubt that information will be of particular interest or relevance to the recipient. Anonymously addressed emails are the digital equivalent of the junk mail that accumulates on my doormat most weeks, unread fodder for the recycling services of Bridgend Borough Council.
Google Authorship is dead; long live Google+? Nick Lewis examines the negative fallout of Google killing off a unique feature of the Google+ social network.
Imagine the benefits of having a virtual tour of your business premises on your website. Nick Lewis interviews Mark Edwards about Google Maps Business View.