People will engage with what appeals to them, they will not engage with heavy handed sales content over and over again. Continually bombarding your audience about your product, your event, your work etc. means that they will stop listening to you altogether, because you are not talking to them – you’re shouting about yourself at the top of your voice into a vast space with thousands of other people doing the exact same thing.
Have you ever wondered what makes you read a particular sales letter yet instantly discard another? Stephanie Jones of Say It Write explains how you should write a headline for your sales copy.
Google Authorship is dead; long live Google+? Nick Lewis examines the negative fallout of Google killing off a unique feature of the Google+ social network.
We are much more likely to be drawn to online marketing and social media marketing that use images. Nick Lewis of Nick Lewis Communications explores just why imagery is so important.