Nick Lewis To Present At Practice Evolution 2017

Posted by on Mar 4, 2017 in Blog, Social Media | 0 comments

Nick Lewis of Nick Lewis Communications is to present at Practice Evolution 2017, which takes place in London on Thursday 15th June and again in Manchester on Thursday 21st September. Nick will be presenting a talk entitled Social Media, Accountants & Their Clients: It’s More Than Just Marketing on both days. Practice Evolution 2017 (http://practiceevolution.co.uk) is a conference for accountants run by the ICPA, and this year the focus will be on the British Government’s Making Tax Digital policy. Practice Evolution 2017 is open to both ICPA Members and non-members, both of whom can book their places via http://practiceevolution.co.uk/registration/. DON’T FORGET! If you’re an ICPA member, you are now eligible for discounted rates for social media management and social media training from Nick Lewis Communications. To find out more, please click...

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Exclusive Discounted Social Media Packages For ICPA Members

Posted by on Mar 4, 2017 in Blog, Social Media | 0 comments

Nick Lewis Communications is proud to announce that for a short time only it will be offering ICPA Members heavily discounted rates for its social media management and social media training packages. Dedicated to the Accountant in Practice, the ICPA alone recognise that general practice is as unique as Auditing or Insolvency or Consultancy and everything we do is based on this simple premise. Uniquely every position of importance within the ICPA is held by someone in practice so they unlike any other organisation can say that they understand what it means to be an Accountant in Practice in the UK today. Everyone today needs to be mindful of how the internet can either help or hinder their business goals. It is important to get yourself known; if you are without an online presence you will not exist to the majority of potential customers or contacts you will need to connect with if you are to thrive in the modern world. Nick Lewis Communications offer a no-nonsense, human approach to online marketing, providing a thorough assessment of your current marketing activities as well as clear guidance on how you can improve them. As an ICPA member you are eligible to receive a 50% Discount on Social Media Management What do you get? Post 4 times a day, 7 days a week, 365 days a year Research good quality third party content to share Format your posts so they have optimum impact for the intended audience Use auto-scheduling tools to ensure posts go at the most effective time for your intended audience. Reply to all public & private interactions and messages to your Account You can choose from the following platforms: Twitter, Facebook or LinkedIn. As an ICPA member you get all of this for just £100 per month* per social network (usually £200) Other services on offer include: ICPA Member Price Original Price Follow/Unfollow service (Twitter Only) £20* per month (£25) Advanced Management (Twitter Only) £300* per month (£400) Analytics £20* per month (£25) Training £75* for a one-off 2 hour session (£100) (* Based on payments to be made in advance on a monthly basis, for a minimum six month duration) If you’re an ICPA member, please contact Nick Lewis Communications today to secure these discounted rates. Please e-mail e-mail info@nicklewiscommunications.com or call 07970 839137. DON’T FORGET! Nick Lewis of Nick Lewis Communications is also presenting at both of the ICPA’s Practice Evolution 2017 events. To find out more, please click...

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Merry Christmas & a Happy 2017 from Nick Lewis Communications

Posted by on Dec 16, 2016 in Blog, Nick Lewis Communications | 0 comments

We would like to wish our clients, associates, suppliers and the visitors to our website a very Merry Christmas and a happy 2017. In the new year, Nick Lewis Communications will be looking to extend its coverage to additional social networks as well as offer new services that ensure that new and existing clients move with the technological times. As in previous years, we haven’t sent out Christmas cards. Instead, Nick Lewis has joined the World Wildlife Fund (WWF), and will be giving a monthly contribution to the organisation throughout 2017. You can find out more about the work of the WWF via: http://www.wwf.org.uk/ All of Nick Lewis Communications’ regular services to clients will continue over the holiday season, but our office will be closed on Christmas Day and Boxing Day.   Please be sure to follow our social media channels on Twitter, Facebook, LinkedIn, Google+ and Pinterest for ongoing news and developments about social media and online marketing in general. If you think your business or organisation could benefit from social media training, a marketing assessment or social media channel management, please do get in touch – we offer a FREE one hour consultation to all new potential clients, without any ongoing obligation. A complete list of our services & packages can be found via: http://nicklewiscommunications.com/services/  ...

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What Are You Hoping To Achieve With Your Social Media Marketing?

Posted by on Sep 19, 2016 in Blog, Facebook, Google Plus, LinkedIn, Marketing, Social Media, Twitter | 0 comments

In a previous article, 8 Things To Consider Before You Embark On Social Media Marketing, I highlighted many important points for people to consider before they started using social media professionally, but the most important question I asked in that article was, and remains, “What are you hoping to achieve with your social media marketing?” It is such an important question, because the answer will inform all which social networks you should be using, how much of your time should be devoted to social media and it will give you clear goals to aim for.   Why social media?   You have to establish a clear reason as to why you want to use social media to market yourself or your business/ organisations. You also have to be honest and realistic with yourself as to what you expect back as a consequence of your social media marketing. Without a clear rationale as to why you are using social media and without a clear set of expectations and targets, your social media campaign will be doomed from the outset. For example, are you looking just for sales or are you just looking to social media marketing as means to increase traffic to your website or improve your site’s SEO (Search Engine ranking)?  Do you view social media primarily as a means of establishing a brand and an engaged set of  followers for your services?  Do you have fixed, quantifiable metrics or goals regards to your social media activity, whether that be a number of followers, number of shares or number of click-throughs on any one given social network? All of the above have to be adequately answered, even before you sign up to a specific social network.  If you are in any doubt as to what you want to want to achieve through social media marketing, you should talk to colleagues or trusted external consultants as to how they think it could augment and benefit your business.   What are your assumptions of social media?   As my last article highlighted, there are several practical considerations as to how a social media marketing campaign is manned and resourced, and these should be offset against your hopes and aspirations of a social media marketing campaign. As someone who specialises in online marketing, I am the last person to discourage people from using social media to promote their brand, products and services but I have a realistic assumption that social media activity comes at a cost, even if it is only your own time to support it. Social media marketing is not an easy, ephemeral, free thing that you can just bolt onto your marketing structures; it has to be thought through.  ...

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8 Things To Consider Before You Embark On Social Media Marketing

Posted by on Jun 6, 2016 in Facebook, Google Plus, LinkedIn, Social Media, Twitter | 0 comments

It’s easy to rush headlong into things with a burst of enthusiasm that you will not be able to sustain. Having worked in marketing environments for most of my professional life, I’ve seen fads come and go and one wonders whether the majority of them were worth the time and effort. Social media marketing, however, is no such fad; it is here to stay in one guise or another, although many people get quickly disillusioned with it. This is because they take the wrong approach initially, focusing on the wrong things, attempting to do too much too soon without any forethought about the wider context. To avoid these pitfalls, I have come up with a checklist of eight things you should consider before you embark upon social media marketing:   1) What are you hoping to achieve with your social media marketing?   The most important question asked in this article, for the answer will inform all aspects of your social media marketing activity. You may even conclude that social media marketing is not necessarily appropriate or affordable for your business. There is nothing inherently wrong with that although it is worth pointing out that some form of online presence is needed for most businesses now, even if it just a basic one.    2) Who is going to be involved with social media marketing in your organisation?   Social media activity doesn’t just happen and it is not something that can just be bolted onto someone’s job description. Someone in your organisation has to implement it means and therefore social media marketing is a cost to your business; it has to be properly resourced and budgeted for. Ask how your social media dovetails into your existing marketing activity and overall communication policies.  Social media marketing isn’t just a detached process; it’s integrally tied to your other online marketing tools (i.e a website) as well as traditional offline marketing activities (generation of brochures, attending conferences etc.)   4) What content is needed for a social media marketing campaign?   Social media conversations revolve around posting or sharing content.  Whether it be just a sentence of under 140 characters or if you need to write a 2000 word blog article (a link to which you will share on the social networks), content needs to be written regularly and to a professional standard. This needs a clear plan as to what content needs to be generated, who would be the person to do it, and an understanding as to when and how often this content needs to be created.   5) Which social networks will your organisation be on?   Each social network has its own unique method of use and...

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