Time is running out! ‘Early Bird’ rate for Social Media course expires on Thursday 25 August.

Posted by on Aug 16, 2017 in Blog, Nick Lewis Communications, Social Media, Training Course | 0 comments

Thinking of booking on Nick Lewis Communications’ Introduction to Social Media course on Tuesday 5 September? Well you had better hurry up, as the early bird rate of just £25 per person expires on the evening of Thursday 25 August! The full price, to be charged after the 25th, will be £50 per person. To book, please go to: https://www.eventbrite.co.uk/e/introduction-to-social-media-tickets-36305763516   To find out about the other courses in this series, please visit:...

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Social Media Management in an Age of Perpetual National Crises, Atrocities and Disasters

Posted by on Aug 15, 2017 in Blog, Opinion Piece, Social Media, Uncategorised, Workplace | 0 comments

I have made several attempts at writing this blog over the last couple of months, but I’ve always been overtaken by new events and the ever-changing situation. The world is currently a deeply troubled place in which every national or international crisis, atrocity or disaster is greatly magnified and brought to the front of our minds through the prism of social media. But as someone managing a professional or semi-professional social media presence, how do you publicly acknowledge or respond to such tragic or upsetting events? The policy that Nick Lewis Communications has adopted is ‘business as usual’. This may sound heartless or unresponsive. In regard to terrorist incidents, I have the following good reasons for you to consider:   Unfortunately, terrorism has now become a regular occurrence in national life. If a company, organisation or individual expresses outrage and sympathy at one attack but not at another or subsequent one, it could become problematic as you have set a precedent. At what level of attack do we express solidarity? Is there a minimum number of dead or injured at which we or a company feels obliged to comment? Personally, I’d rather not go down that calculating route. By commenting on the attack, we are ‘signal boosting’ the work of terrorism. Terrorists are now fully cognisant of the power and reach of social media, and by commenting on their atrocities we are actually aiding their goals rather than hindering them. There is a risk that a company, organisation or individual could be seen to be using the attack in an opportunistic, disingenuous way to increase awareness of themselves on social media. I recently saw a post on both LinkedIn and Twitter where a Welsh business commented “<Business Name> stands with the people of Manchester”. I could not but feel this had more to do with boosting their own profile and getting ‘engagement’ that helps social media algorithms in their favour rather than expressing actual sympathy per se (although I am sure that the company involved were also sincere in their outrage). However, in light of such attacks, anyone managing a social media feed, either for themselves or on behalf of others, does need to undertake some proactive action. I, personally, would do the following: Review all scheduled social media posts to ensure that anything scheduled in advance cannot be taken to read as either too flippant or problematic in light of a new, unexpected national context or mood. Always look to schedule social media posts or stories that are more sombre and ‘value neutral’ in light of the national context for the following 24 or 48 hours following an incident. Never share any content to do with the attacks...

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All Forthcoming Social Media Courses & Events From Nick Lewis Communications

Posted by on Aug 14, 2017 in Blog, Facebook, Lecture, LinkedIn, Nick Lewis Communications, Social Media, Training Course, Twitter | 0 comments

Please find below a complete list of social media courses and events that Nick Lewis Communications are providing or attending over the next several months, along with links that allow you to book a place.   Introduction to Social Media Tuesday 5 September 2017 Llantrisant, South Wales https://www.eventbrite.co.uk/e/introduction-to-social-media-tickets-36305763516 HURRY & BOOK TODAY! Early Bird rate of just £25 expires on Thursday 25th August…   Social Media, Accountants & Their Clients: It’s More Than Just Marketing Thursday 21 September Practice Evolution 2017, Manchester, England Click here to book!   Introduction to Twitter Tuesday 10 October 2017 Llantrisant, South Wales https://www.eventbrite.co.uk/e/introduction-to-twitter-tickets-36306699315   Nick Lewis Communications & Hugh James Present “Data management: further muddying murky waters?” Tuesday 7 November 2017 Llantrisant, South Wales The murky waters of data management have always been tricky to navigate, underpinned by the often complex undercurrents of the Data Protection Act, and next year’s General Data Protection Regulation (GDPR). Against the backdrop of the current and new legislative framework, the use of social media both inside and outside of the workplace has implications for all of those who lead and manage staff in terms of productivity and liability.  Which voice is it your employee uses when creating a social media post?  Professional?  Personal?  Does it matter? Attendance at this session is essential in order to understand the legal obligations your organisation faces regarding data and digital communications, and how those obligations are practically managed on a day to day basis. Helen Iles of Hugh James will cover all the key issues in an initial presentation, and then will be in conversation with Nick Lewis of Nick Lewis Communications to further debate the ramifications of the new legislation for all those involved with online marketing. There will also be a Q&A Session afterwards, at which you will have the opportunity to enquire on how GDPR will impact on your business. BOOKING HAS YET TO OPEN FOR THIS EVENT. To pre-register,  please contact Nick Lewis’ assistant, Sherona Treen-Coward by e-mailing sherona.treen-coward@nicklewiscommunications.com. Tickets will be just £15 for ‘early bird’ registrants and £30 full price.   Introduction to Facebook Tuesday 5 December 2017 Llantrisant, South Wales https://www.eventbrite.co.uk/e/introduction-to-facebook-tickets-36399197981   Introduction to LinkedIn Tuesday 9 January 2018 Llantrisant, South Wales...

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“Introduction to LinkedIn” Training Course, Tuesday 9th January 2018, Llantrisant, South Wales

Posted by on Aug 1, 2017 in Blog, LinkedIn, Nick Lewis Communications, Training Course | 0 comments

Are you an individual or a business who is new to LinkedIn, but is intimidated by it? Are there questions that you would like to ask but are afraid of doing so in case you appear stupid? If so, this is the course for you! Over the course of three hours, Nick Lewis of Nick Lewis Communications will carefully explain in layman’s terms what LinkedIn is, who uses it, what it is used for and how you can use it to market yourself or your business. The course is delivered in a safe, intimate environment in which there is no such thing as a stupid question, and it is designed to get people up and running on the network. YOU CAN BOOK VIA: https://www.eventbrite.co.uk/e/introduction-to-linkedin-tickets-36538630026?aff=es2 This course will cover: What is LinkedIn? How does LinkedIn differ from other social networks? How to get yourself set-up on LinkedIn? The difference between a personal LinkedIn profile and a LinkedIn Company Page How LinkedIn algorithms work for both your personal profile and for LinkedIn Company Pages How to tailor your LinkedIn profile to benefit both you and any associated businesses and organisations How to request LinkedIn Recommendations and Linked Endorsements What makes an effective LinkedIn post How LinkedIn uses both videos and images How to engage with other LinkedIn users, including replies, shared posts and direct messaging Tips and short-cuts in becoming more efficient with LinkedIn How to blog via LinkedIn How to engage with LinkedIn Groups Places are extremely limited so early booking is advised.   Further Information   Earlybird pricing £25.00 is available, after which time, the regular rate of £50.00 will apply. Attendees will be required to bring their own fully charged laptop. Places are limited in number to ensure attendees receive the training and attention required, however, once we are fully booked you can subscribe to our waiting list and we will update you once a place becomes available or a further course is schedule. Arrivals are from 9 a.m. for a prompt 9.30 a.m. start and we will stop for a short break mid-morning. Tea and coffee will be supplied. Parking is available at the venue. Please park in the bays marked ‘Sovereign‘, if the bays are occupied, there is free parking in the area. The venue is fully accessible but if you have any specific requirements, please let us know in advance. We regret no refunds will be available for cancellations seven days before the event. For all enquiries please contact Nick Lewis’ assistant, Sherona Treen-Coward (sherona.treen-coward@nicklewiscommunications.com/ 07816 821056). BOOK TODAY...

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“Introduction to Facebook” Training Course, Tuesday 5th December 2017, Llantrisant, South Wales

Posted by on Jul 20, 2017 in Blog, Facebook, Training Course | 0 comments

Are you an individual or a business who is new to Facebook, but is intimidated by it? Are there questions that you would like to ask but are afraid of doing so in case you appear stupid? If so, this is the course for you! Over the course of three hours, Nick Lewis of Nick Lewis Communications will carefully explain in layman’s terms what Facebook is, who uses it, what is used for and how you can use it to market yourself or your business. The course is delivered in a safe, intimate environment in which there is no such thing as a stupid question, and it is designed to get people up and running on the network. YOU CAN BOOK VIA: https://www.eventbrite.co.uk/e/introduction-to-facebook-tickets-36399197981 This course will cover: What is Facebook? How does Facebook differ from other social networks? How to get yourself set-up on Facebook The difference between a personal Facebook profile and a Facebook Business Page How Facebook Algorithms work for both your personal profile and for Facebook Business Pages What makes an effective Facebook post How Facebook uses both videos and images How to engage with other Facebook users, including replies, shared posts and direct messaging A brief overview of Facebook Advertising & Boosted Posts An brief introduction to Facebook Groups How to start marketing yourself on Facebook Places are extremely limited so early booking is advised.   Further Information   Earlybird pricing £25.00 is available, after which time, the regular rate of £50.00 will apply. Attendees will be required to bring their own fully charged laptop. Places are limited in number to ensure attendees receive the training and attention required, however, once we are fully booked you can subscribe to our waiting list and we will update you once a place becomes available or a further course is schedule. Arrivals are from 9 a.m. for a prompt 9.30 a.m. start and we will stop for a short break mid-morning. Tea and coffee will be supplied. Parking is available at the venue. Please park in the bays marked ‘Sovereign‘, if the bays are occupied, there is free parking in the area. The venue is fully accessible but if you have any specific requirements, please let us know in advance. We regret no refunds will be available for cancellations seven days before the event. For all enquiries please contact Nick Lewis’ assistant, Sherona Treen-Coward (sherona.treen-coward@nicklewiscommunications.com/ 07816 821056). BOOK TODAY...

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