Since the explosion of social media marketing for business in 2008, many businesses across the globe have been struggling to stay abreast of rapid developments and advancements in social media and digital marketing tools. Long gone are the days of independent usage of the various social networks like Facebook, Twitter, and Linkedin. In today’s modern world, sophisticated business leaders are looking for tools that enable them to save time, money, resources, and most of all… increase online engagement. Hootsuite is the answer. Hootsuite is a social media dashboard that allows users to incorporate social platforms including Facebook, Twitter, Linkedin, and Google + Pages into one web based portal. What does this mean for businesses? Simply put, Hootsuite will allows users to monitor, engage, and measure their entire digital strategy through it’s very clever platform. Whether you manage a couple or several social  media platforms as part of your digital strategy, Hootsuite can help. Outside of the “Big 4” social networks, Hootsuite also allows users to incorporate plugins (apps) from various platforms like YouTube, Tumblr, Flickr, and not to mention Instagram.   Organise Your Social Media – Saving Time Once you have taken the time to upload (import) all of your social networks and apps, it’s time to get your Hootsuite dashboard organised. Without proper organisation, users will spend more time looking for content to engage than they would having conversations with others across the web. Why is this important? Saving Time. I’ll put this into context…I’m sure that everyone in business uses email to communicate right? In the same context, I’m sure that most of us use folders to organise emails into easy to find topics so that we aren’t trolling though 100s of emails each day. So, why wouldn’t you organise your social media in the same way? The same can be done with Hootsuite. Hootsuite allows each user to have 20 tabs (folders) on their dashboard and in each tab they can have 10 streams (sub folders). With up to 200 streams in your dashboard, you couldn’t be any more organised! This means that you can organise your social media into tabs that are relative to each other, so that you can monitor everything more quickly and can recognise opportunities to engage for increased online profile. Below is a great example of how Hootsuite can allow you to maximise your presence on LinkedIn. How many of your receive a weekly email from Linkedin regarding conversations happening within your LinkedIn community and groups? How many of your simply delete this email because you don’t have the time to investigate? Now, with Hootsuite, you can stay on top of your entire LinkedIn  presence without actually having to log into...